Right from being a music label of several Rs. 100 cr films this year, to introducing content on digital platforms to support content driven films, Bhushan Kumar had a fruitful 2017. Bhushan Kumar says, “The team has grown; the industry friends trust us to join as joint producers and invest in our belief. 2018, we are ready to release around 9 to 10 films which are content driven, with talented artists, successful producers and visionary directors. We have gotten better at producing and learning from our mistakes and trying to the right.
This year with a mixed bag of different genre of films where T-Series was a part of; 2018 is a strong year for the team. Bhushan Kumar says, “Next year will be a milestone year for us at T-Series where we are either solo producers or it is a joint production.”
To stay true to its music, T-Series will always be a part of the changing time and create its own changes to try and add to the industry. T-Series YouTube channel which was established in 2006 and today it is the ‘Most Subscribed channel’ in Asia and since more than a year ‘Most Viewed Channel’ in the World. To match with the changing demands of the digital world, T-Series have started making its own digital content like Acoustic, Instrument version, etc. and definitely trying to make it in international standards for sure. This year they introduced T-Series Mixtape which is on the way to its second season which is most likely to come in 2018 along with a similar format for Punjabi music. With Punjabi music that is a craze for Indian audiences worldwide, T-Series Punjab Mixtape will be the next venture since T-Series has a huge bank of Punjabi tracks as well.
T-Series CMD adds, “We are also working on creating content for web series and short films that will release on our YouTube channel. The official announcement will happen soon, wait for it.”
Click HERE to read more from this author.