This article was last updated on April 16, 2022
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We were immediately impressed by both Julia’s and Brett’s enthusiasm for our creative partnership plan” Added Rajesh Sawhney, President of Reliance Big Entertainment, “These creative partnerships will lead to Reliance co-financing with the majority of the major US Studios as we are totally respectful of the existing first-look deals that each of our partners enjoys. From the conversations till date, we know that the respective studios will welcome our development silos and our subsequent co-financing ability. We have broken completely new ground by empowering some of the best talent in the global industry”. For the U.S. studios, the Reliance ADA Group provides a partner with expertise in India, which has one of the most successful domestic filmed entertainment businesses in the world but which remains a challenge for non indigenous product. Reliance BIG Pictures, the division of Reliance Big Entertainment that will focus on media investments outside of India, sees the development deals as the first major building block in the creation of a virtual studio, or new-generation media company. They are part of Reliance Big Entertainment’s long-term strategy for media investments in Hollywood, as it continues to build a fully integrated movie company with substantial holdings in production, distribution and exhibition. The deals also secure Indian rights for the films which Reliance co-finances. Creative Artists Agency (CAA) was instrumental in brokering the deals and is advising Reliance Big Entertainment on its Hollywood strategy.
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