Content has become the king at the box office. A big budget and big names are usually perceived as a requirement for a film’s success at the box office. But off late, good content without the above two have been making a mark. These films may not have a big budget or a big name, but word of mouth publicity is ensuring that they stay longer in theatres and get their due.
Dum Laga Ke Haisha –
The year has not been profitable for filmmakers in 2015 but Dum Laga Ke Haisha broke the jinx in a big manner. Inspite of being a small film the film grew with positive word of mouth and set the cash registers ringing at the box office. It was a small film from YRF studios starring Ayushmann Khurrana and Bhumi Pednekar which has been growing day by day. The film has collected a total of 18.16 crore at the box office till Tuesday and is still growing.
Haider – The film was made on a modest budget and had a niche audience that widely appreciated the critically acclaimed film. Haider had a stellar cast with Shahid Kapoor and Shraddha Kapoor playing the lead and it did exceedingly well.
The Lunchbox – It was a simple film which was loved by the audience. An unusual love story made on a small budget received a lot of appreciation from the audiences.
Filmistaan – It won the audience’s hearts and critical acclaim and this low budget film managed to collect 6 crores due to the positive buzz about it.