Play the Game of Life with Toyota Prius C

Ad agency aims Prius C for City advertising at Millennials
Toyota has just released a “City” version of its highly efficient hybrid, the Prius C.
A series of unique television spots use Hasbro’s Game of Life as a theme to get the attention of the under 35-year old consumers.

Tie in’s on YouTube and Hulu will present interested buyers with game-like scenarios in deciding which model and color to pick.

The Prius C is rated at 53 MPG, the highest non-electric rating, and retails for a base price of $18,950. The base model, called Prius C One, is a well-equipped version that includes several items that will appeal to people with mobile computing such as
  • Automatic climate control
  • 3.5-in. TFT Multi-Information Display with customizable settings
  • AM/FM CD player with Bluetooth® wireless technology
  • USB port with iPod®  connectivity
The Prius C Three adds the ultra cool Display Audio with Navigation and Bing-enabled Entune™ for $21,635.
It’s hard to know if anyone wants their smartphone embedded in the car. Smartphones get replaced every 2-3 years for the latest model while cars have a life of 5-10 years. The base connectivity is probably all most people need. However, we are attracted to gizmos and the upgraded information screen on our Prius was a selling point to upgrade.
Through some trick of auto engineering the Prius C has 2 cubic feet more storage than the Prius. At 157.3 inches long, 56.9 high, and 66.7 wide, the Prius C comes in almost 20″ shorter and more appropriate for urban parking that the larger Prius (176.4″ L, 58.7″ H, and 68.7″ W)
Despite the Canadian dollar advantage, the Prius C will cost slightly more north of the 48th parallel – $20,950 for the Prius C One to $25,340 for the “Premium Package.”
Toyota now has three Prius hybrid model families – Prius, Prius V and Prius C. Each one is the most fuel efficient car in its class.
And the Prius is fun to drive, speaking from personal experience.

By Stephen Pate, NJN Network
Related Articles

Be the first to comment

Leave a Reply

Your email address will not be published.


Confirm you are not a spammer! *