This article was last updated on April 16, 2022
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While people may argue that the jokes ought to be taken lightly [no one means offence, they say], there’s yet another text-message that not only demands an end to such banter, but also a fee for all those participating in such events. This prominent producer’s [whose biggie released a few months ago] text message says it all: “We shall attend commercial awards only when they pay us our share of revenue that they generate from the sale of television rights — Rs. 10 lacs for each nominee and Rs. 20 lacs for every winner in major categories — since we too add value to these commercial shows, like those stars who dance to popular tracks and anchors who crack cheap jokes.”
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