The movie, which is being worked on by close to 10 artists for a few hours every day, will be primarily in English and will be later dubbed in Hindi and other languages. “The product which we are working on is not only an India-centric but one that will also address a wider spectrum of audiences. Besides India, we will look at releasing the film internationally, primarily in UK.” Budgeted at close to Rs10 crore, the initial funds for the movie are being contributed through internal accruals. The studio will look for financers when it reaches the production stage. Talking about the animation film market in India, Chetan said, “We have a good market for animation features in India but the studios, audience and distribution channels haven’t matured enough as yet to embrace this business. Animation movies going on box-office don’t compete with other animation features but with Hindi live-action feature films.” “Animation has neither been a part of our culture, nor have we grown with it. If we compare ourselves to the West, the revenue model (here) is beyond the box-office. People opt for licensing and ancillary rights to generate the major chunk of revenues from their product,” he concluded.