Amazon.com is offering the best choice of great Gibson guitars at year-end prices all year-long
At this link they list the Gibson guitars at more than 50% off
Amazon.com sells guitars on-line for more than 50 guitar stores like Musicians Friend, Music 123, Sam Ash, American Music Supply and Same Day Music, plus their own of Gibson guitars they stock.
When you check out the Gibson guitars at Amazon.com, you are comparing the stock and prices across most of the guitar sellers in the United States.
Like most people with GAS – guitar acquisition syndrome – I check guitar prices compulsively. A few months ago, the ground shifted and Amazon.com became a hub for finding great guitars at the lowest price.
The Gibson guitars sold on Amazon.com are the same great Gibson’s that everyone carries backed by the best delivery, warranty and returns policies in the business from Amazon.com.
Before buying, Amazon.com let customers rate the products and the alternate vendors.
I’ve bought guitars online and from local and chain music stores. The only differences are price and availability. With 51 stores to choose from, no one has the same selection and price checking.
The only thing Amazon.com does not have is the fun of trying out guitars off the rack. However, you always get the feeling that the price is too high in retail.
Guitars are made of wood and steel and it can get out of adjustment. Most local guitar stores will do a setup but cannot afford to compete on price. Guitar Center and Long and McQuade in Canada do not touch new guitars. They take it out of the box, put it on the rack and sell it. Period. Service means sending the guitar back to Gibson, Fender or whomever made it.
Why not buy from an online vendor who have better choice and price? That used to be Musicians Friend or Music 123 but they now sell at Amazon.com. According to the deal between the vendors and Amazon.com, Music 123 cannot offer a price lower than offered on Amazon.com. Customers get the best of both worlds.
Personally, I like to buy a quality guitar at the best price, break it in by playing it, then take it to a trusted luthier for adjustment. The dealers don’t adjust them so the luthier’s adjustment has to happen anyway. In the old days, the guitar stores had a luthier on staff. Only speciality stores have that service anymore.
The quality of a manufactured guitar from Gibson, Fender, Martin these days is second to none. Most of the parts are computer cut and then hand assembled. The finishing is done by partially by computer, like the painting. The guitars are tested with computerized gear. This is the golden age of guitars. Despite the nostalgia for old gear, the 50s and 60s guitars were highly variable in quality and not that great.
Amazon.com is the top online vendor
It took more than a decade for other online vendors to work with Amazon.com. At this point, anyone who runs their own online sales is probably an amateur. Amazon.com has the best computer cloud services and sell that service to companies who can’t invest the billions on software and systems development.
They also have to strongest internet sales system with choice, price, customer service and community. You can return stuff to Amazon.com for almost any valid reason. Once I double ordered a Bob Dylan CD. They took it back and paid the freight.
Microsoft is probably too proud to let Amazon.com run their Microsoft Store but they might have avoided the system crashes and out-of-stock situations that occurred with the launch of Windows 8 and the Surface RT if Amazon.com was handling it. Of course, with their own Cloud services, Microsoft can’t admit Amazon.com is the leader in Cloud services, even if that means their online stores lose customers.
Almost anything people want is sold on Amazon.com. In musical instruments that literally means from strings to high-end recording gear, Amazon.com has it. They work hard to deliver the best choice of products at the best prices. For any given item that means the choice of several vendors and used as well as new units.