Furthermore, the research found out that being recorded by closed-circuit television cameras (CCTV) or being body-scanned at airport security is not also as much of a deal to general public as usually assumed. The report, sanctioned by Advertising Standards Canada, studied online engagement and consumer attitudes toward privacy on a sample of 1,000 Canadians, while focusing on six groups across the country.
The results were compiled by a research firm named McCann Truth Central. This research is in fact going to be good news for the online advertising companies as they continue their so-called behavioral marketing. Usually such practice is based on tracking the online activities of potential consumers over time so that it can be utilized by the advertisers for targeting their ads to people with similar interests. The information being tracked usually include Internet Protocol addresses, pages visits, length of time spent on pages, advertisements viewed, articles read and purchases made.