Category: Previews Published on Thursday, 26 July 2012 10:00 Written by Tapa Menon
Black Diamond Entertainments is proud to be the Presenting Partner of the First Punjabi International Film Academy Awards 2012
Black Diamond Entertainments is proud to be the Presenting Partner of the first Punjabi International Film Academy Awards (PIFAA). The awards will be taking place on August 4th, 2012 at 7pm at the Air Canada Center in Toronto, Ontario.
PIFAA has been created to celebrate the history of Punjabi Cinema, and the growing Punjabi presence in Bollywood, Hollywood and on the International stage. The award ceremony will bring hundreds of the world's best and brightest Punjabi Cinema stars to Toronto, making PIFAA one of the most star-studded events in Toronto.
The PIFAA is a landmark event in Toronto, celebrating the eminence of Punjabi culture and cinema for the first time and allowing Canadians and South Asian communities alike to come together and join the celebration.
With PIFAA now officially on its way, the excitement is palpable leading up to the awards’ ceremony which promises to be the highlight of the year for the Punjabi community and Canadians alike. In words of Michael Chan, the Minister of Tourism, Culture and Sport:
“Ontario is home to one of the most diverse populations in the world with a reputation for hosting internationally renowned film festivals and events. PIFAA will be a tremendous opportunity for Ontarians and visitors alike to celebrate our rich culture and discover why Ontario is a place to explore and experience.”
Dharmendra, the Punjabi heart-throb and the Bollywood Legend of the yonder years who is also the PIFAA ambassador while speaking on the inauguration ceremony, remarked, “I am very proud of the Punjabi community of Greater Toronto for executing what will be a landmark international event for Punjabis around the globe. PIFAA is the ideal platform to recognize the significant impact the Punjabi community has had on Indian and International Cinema over the decades. I am thrilled to be a part of the inaugural PIFAA weekend.”
The Punjabi International Film Academy Awards gears up to be a monumental event in Punjabi culture, which will hopefully become an integral part of Canadian culture and an annual celebration of Punjabi Cinema. PIFAA is being launched to celebrate the important history of Punjabi films, the dominance of Punjabi people in Bollywood and the increasing international popularity of contemporary Punjabi films.
Many local brands have made significant contributions to make the event a success. The Radisson Plaza and the Grand Victorian Convention Center are the Hospitality partners to provide a fondling experience for the event attendees. Joshi Inc is the Social Media and Mobile Apps partner that has incessantly worked to promote the event along with Black Diamond Entertainments (BDE).
The Presenting Partner, Black Diamond Entertainments (BDE) is a premier Entertainment Company that organizes and promotes top-tier events such as Concerts, Festivals, and Galas for a variety of audiences. With its impressive repertoire of holding events such as Mahautsav, International Film Festival of India, Punjabi International Film Festival (PIFF), Sunidhi Chauhan Concert, Strings Concert, South Asian Heritage Festival and recently held International Fashion Festival, BDE promises to make the PIFAA event a phenomenal happening.