This article was last updated on April 16, 2022
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"We are delighted to partner with Red Chillies. Our products provide high capacity, come with dependable safety features and cater to the intense workload requirements of a movie production house. WD ensured that the production team at 'Happy New Year' had access to reliable and blazing-fast storage devices to experience stress-free digital storage while making the movie," said Subroto Das, WD Director – India & South Asia.
He added, "Movies are the heartbeat of the country and as the production house that gave us entertaining movies like Om Shanti Om and VFX-enabled movies such as Krrish 3, we look forward to experiencing the magic of Happy New Year on the big screen. Being this movie's Digital Storage Partner makes the experience even more exciting."
"Modern movie-making techniques require storage solutions that provide capacity, durability, reliability and speed. While the camera used for shooting a movie is important, the device used to store the movie footage is also important. It is impossible to produce a visually appealing and technologically advanced movie if either of these factors is missing from the storage mix. We have used WD's range of external and component drives for on-spot secure storage of the movie, and also to complete the post-production work and create breath-taking graphics. The spectacular results of this will be there for all to see once Happy New Year releases." said Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd.
As a technology innovator, WD provides a wide range of external and internal hard drives that suit the varying requirements of today's consumers. For HD video editors and creative professionals, WD offers My Book
Article written by staff at Bollywood Hungama. Read more
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