This article was last updated on April 16, 2022
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The country’s most ancient loyalty program has finally announced to have had adopted a modern iteration to complement their paper-coupon currency launched initially in 1958. The My Canadian Tire Money rewards program is scheduled to be rolled out Oct. 28 nationally, which will evidently garner the deep data retailers with more modern loyalty programs for mining to target customers.
According to the remarks of chief operating officer, Allan MacDonald, on Tuesday, it was explained that “with the information received through the program, we’ll better understand how and when customers shop and what they are buying.” MacDonald stated that “if we know that you have kids that play hockey, you’ll be personally alerted to deals on hockey equipment when the season begins.” Meanwhile, retailers from Loblaw to Starbucks have already designed digital programs that will study the customers’ shopping habits and recommend them to spend more by offering special deals on their favoured items.
Canadian Tire’s classic coupon tender, still depicting tam-wearing Scotsman Sandy McTire as its mascot of frugality, currently offers 0.4 per cent back per dollar spent on purchases to customers. However on the other hand, customers’ currently paying cash or using non-Canadian Tire debit or credit cards have been ghosts to the retailer, which has long sought a way to capture more data about who is shopping at its stores. Executives confessed on Tuesday that almost 35 per cent of its current transactions do not dispense Canadian Tire money in paper or in points form on its credit and debit cards.
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