The stage is set for fireworks with the release of Rohit Shetty's Sooryavanshi. The cop saga features Akshay Kumar, Katrina Kaif, Ajay Devgn and Ranveer Singh and is among the biggest releases of the year. Bollywood Hungama recently reported how the national chains and distributors of Sooryavanshi are at logger heads over revenue sharing.
And now we have another scoop. "The distributors have started their process of bringing the film to single screens and are demanding a minimum guarantee from the exhibitors in small towns. The amount ranges from Rs. 5 lakh to Rs. 10 lakhs per property, meaning, the said exhibitors have to bear a risk of Rs. 5 to 10 lakh, if they wish to screen Sooryavanshi at their properties," a source from trade told Bollywood Hungama.
According to the source, this is a common practice that happens usually for all big festival releases; however, the exhibitors are taken aback by the move because of the pandemic and lack of confidence due to the uncertain environment. It's a business decision as everyone is confident about Sooryavanshi emerging profitable in the longer run and the makers deserve upfront money even before the release to take the risk and burden of holding onto the content for 18 months.
Sooryavanshi is among the biggest releases of the year and is expected to revive the exhibition sector, which has been dead due to the Covid-19 pandemic. It expands Rohit Shetty's cop universe consisting of Singham and Simmba.
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