Beginning in 2012, DICV will begin production of light, medium, and heavy duty trucks specifically for the Indian market. These new built in India, German DNA infused trucks will be built under the brand BharatBenz.
On January 4th, DICV held a sneak preview in New Delhi, India of one of the all new locally built BharatBenz branded trucks. The company says they will unveil the entire lineup of 6 to 49-ton trucks in March.
The full range of BharatBenz trucks will be built at a new manufacturing plant in Oragadam near Chennai in Southern India. This new 395 acre facility represents a 44 billion Indian rupee (approx. CAD $843 million) investment by Daimler. The plant will initially be producing about 36,000 new vehicles a year with the capacity to double that production as it becomes necessary.
Discussing the company’s expansion in to this new market, Andreas Renschler, the Daimler Board of Management Member responsible for Daimler Trucks and Daimler Buses had this to say: “This is the most effective way for us to participate in the growth of India’s volume segment. Our product range focuses on quality, reliability, and efficiency and particularly targets the modern domestic segment, which shows huge growth potential and reflects the growing demands of Indian customers.”
DICV aims to bring online 70 dealerships across the country by the end of the year. With almost 85 percent of material being locally sourced, the company hopes to make the Indian relationship a strong one.
India’s demand for trucks in recent years has made it the third largest global market in the segment with over 300,000 units in 2011. Although local Indian powerhouse Tata is the leader in the Indian truck market, international giants like Daimler AG are right on the Indian doorstep hoping to get in on what is akin to a modern day gold rush.
Photographs courtesy of Daimler AG.