This article was last updated on April 16, 2022
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It's hardly a secret that in the year 2019, ocean pollution as a result of our Big Plastic Problem is a serious issue that can't be ignored. As a result, some brands across fashion and beauty have made sustainable practices a part of their M.O; some have made a commitment to go zero-waste and phase out plastic packaging, others have donated time and money to various charitable organizations. However, with World Oceans Day around the corner — this Saturday, June 8 — more brands than ever are saying it loud and proud: We want to help save the ocean.
"I grew up by the ocean and it has always brought me balance and happiness," One Ocean Beauty CEO and founder Marcella Cacci tells Refinery29. "It wasn’t until I read Wallace J. Nichols’ book, Blue Mind, that I understood the powerful psychological and physiological effects of the ocean; the ocean is medicine. This led me to create a brand that is fundamentally different from any of the marine-led brands on the market, in its ingredient story, its production and its commitment to the oceans."
Of course, you can vote with your dollars 365 days a year to support companies that are working to make a positive environmental impact – no holiday required. (Even better: Donate or volunteer with your favorite organization directly.) With that in mind, we've done a deep dive into the best brands across makeup, skincare, hair, and more that are doing blue beauty right. Here, shop with confidence knowing that your purchase is supporting a ocean conservation and marine biodiversity efforts.
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Although they just launched in August 2018, One Ocean Beauty has shown that it truly lives and breathes all things ocean. "Blue beauty is not a trend for us," Cacci says. "It is truly part of the DNA of the company. We believe that blue is truly becoming the next generation symbol for sustainability and wellbeing. Both of these elements are integral to our message and mission." In addition to having committed to a commendable donation of $250,000 to Oceana, they're supporting grass roots efforts, too: For World Oceans Day, they are partnering with the organization for March for the Ocean, in addition to organizing a social media campaign to raise awareness about ocean health.
One Ocean Beauty EYE REVIVAL MARINE CREAM, $74, available at One Ocean Beauty
When it comes to beauty brands doing environmental good, Lush is often at the top of the list – and for good reason. This year, Lush is celebrating World Oceans Day by launching a campaign to support shark conservation efforts, in addition to re-releasing their limited edition Shark Fin Soap, which has become a highly coveted rare find among Lushies everywhere. 100% of the sales price will benefit the The Rob Stewart Sharkwater Foundation, which continues the late conservationist’s efforts to educate and raise awareness of decreasing shark populations and the impact it has on our oceans. (For a year-round product that does good, the brand's bestselling Charity Pot body lotion supports a wide variety of charitable organizations — and also leaves your bod feeling silky smooth from h2t.)
Lush Charity Pot, $7.95, available at Lush
You know them for their eco-friendly sunscreens, and for World Oceans Day, Coola is celebrating in the best way possible: The brand has partnered with coral reef awareness organization Coral Gardeners to plant 100 healthy corals in an effort to restore reefs impacted by climate change. Plus, for every purchase made on their website on June 8, the brand will plant an additional coral — think of it as getting one planted in your honor.
Coola Mineral Body Sunscreen SPF 30, $36, available at Sephora
Earlier this year, the beloved drugstore hair care brand announced the launch of their Beach Plastic collection, which featured fan-favorite formulas repackaged in upcycled bottles made from ocean plastic. (Little known fact: More often than not, plastic particles from ocean cleanup efforts are sadly, often considered non-recyclable due to levels of dirt and exposure to nature.) To break the vicious cycle, they've joined forces with TerraCycle, a company that specializes in recycling hard-to-recycle waste, to launch a nationwide take-back program to encourage people to recycle their empty bottles in addition to saving an estimated three tons of plastic that would’ve otherwise ended up in the trash — or even worse, on a sandy beachfront.
Herbal Essences Sea The Change White Grapefruit & Mosa Mint Shampoo, $5.99, available at Target.com
Fancy? Very. But if you're going to shell out major cash for a luxury face cream, you may as well benefit a worthy cause in the process. According to the brand's website, La Mer (whose name quite literally alludes to the sea) has committed to supporting global marine habitat conservation via awareness-raising initiatives and monetary donations from the La Mer Blue Heart Oceans Fund, which launched in 2017 to take their campaign mission even further. (Oh, and La Mer employees worldwide get in on the action every year to participate in local beach clean-ups because walking the walk is just as important as talking the talk.)
La Mer Blue Heart Crème de la Mer, $490, available at La Mer
In addition to being one of the best hair brands you can find at Target, Love Beauty and Planet (and their household products offshoot Love Home and Planet) is celebrating World Oceans Day with a partnership with The Surfrider Foundation. This year, they've scheduled 30 beach clean-ups nationwide, in addition to launching an Ocean Bound Plastics collection and laundry alternative solutions designed to help you conserve water at home.
Love Beauty and Planet Coconut Water & Mimosa Flower Volume & Bounty Shampoo, $6.99, available at Target.com
Environmental change requires a fundamental makeover in the way we think about waste and the life cycle of a product's packaging. Australian hair brand Kevin Murphy is taking this to heart with a new sustainability initiative to reduce the amount of plastic that ends up in the ocean. (According to them, that number is estimated at a full garbage truck's worth being dumped every minute.) From here on out, all of the brand's products will be packaged in 100% recycled ocean plastics, and a portion of proceeds from all sales will support a variety of charities including Al Gore’s non-profit, The Climate Reality Project, which exists to make the science and impact of climate change universally known.
Kevin Murphy Killer.Curls By Kevin Murphy , $34.6, available at Walmart
Last year, Ren announced a pledge to go zero-waste by 2021, a move that echoed an industry-wide conversation about what it means for brands to be truly sustainable. What does zero-waste look like, exactly? Think "refillable," not "single-use." Beginning with six of their most popular products — ones like body wash and lotion that are most likely to be used on the regular — you'll be seeing 'em packaged in label-free glass bottles that are meant to refilled and kept for the long run. (For the time being, shop their products packaged in reclaimed ocean plastic, a result of their ongoing collaboration with TerraCycle and their Loop program, which specializes in offering refillable solutions.)
REN Atlantic Kelp and Magnesium Anti-Fatigue Body Wash, $27, available at Sephora
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