This article was last updated on April 16, 2022
January 2022 is rearing its head, now is the time to come up with a foolproof strategy for next year. This year more than ever, we will face major upheavals in the marketing and social media industry. We will have to attack the year armed! For that, it will be necessary to follow the changes in real time with a magnifying glass thanks to a regular and controlled monitoring work. By following your consumer insights , your market trends, your competitors, etc., you will be able to make a difference to your audience.
Information is the key! By taking the time to read our report on the Social Media Trends to Consider in Your 2022 Strategy, you will find campaign ideas for next year and things to add to your strategy. And to help you build your marketing strategy, we have put together the 6 elements to take into account in your strategy. We will talk about the different tips like buy Instagram followers in 2022. You’ll go through many tips and let’s get started!
Learn from your past actions
By learning from its actions over the past year, you will be able to cope with the rapid changes expected next year. Understanding what worked and what didn't and why is essential to building your 2021 timeline. You need to include the “expected” in your strategy, learn from what happened to plan for the future – use data from last year to set the right goals. For this, you will have to use marketing tools corresponding to the KPIs of your sector. Thus, you will be able to exploit a quantity of actionable data, which will help you better understand your audience and analyze:
The behavior of your consumers
By collecting and analyzing data from the web and social networks, you will be able to learn more about your customers. You will understand the factors that must be taken into account to create an ideal consumer journey , such as: culture, society, income, age, tastes… To understand, analyze your personas and what influences them, it is recommended to perform a consumer behavior audit.
Your brand's e-reputation
Tracking your brand reputation is essential in many ways. It is recommended to monitor it every day, in particular to identify weak signals of seizures. Particularly in these troubled times, when people are spending more time on social media and having more time to react, a single post can seriously damage a brand's image. Tracking social mentions can also be positive for your brand. Because let's not forget, a post can reach an audience of thousands of people! Imagine a tight-knit community talking about your brand and engaging an audience of hundreds of thousands of people. This represents thousands of potential prospects
Your Media Performance Owned vs Earned Media
I'm not teaching you anything, you know that marketing campaigns only work if your content is seen by your target audience. But which channel to choose? By analyzing the performance of your paid , earned and owned media, you will be able to choose the right one according to the message you want to convey.