This article was last updated on May 29, 2023
North Face – Come On “Out” and Buy Your Outdoor Gear From Another Retailer
Here’s the latest in “wokeness” from North Face, an American recreational/outdoor retailer owned by VF Corporation:
….and this from the 2022 season:
Apparently, nothing says mountaineering, camping and general outdoor sporting activities like a dude with a moustache wearing a rainbow-coloured dress or a tent dress, high-heeled boots and makeup.
Here’s what they are talking about when referring to Salt Lake City and Atlanta in the first video:
In case you were wondering, Patti Gonia, the relatively new, fresh face of North Face’s “out” movement who claims the following about herself/himself:
I’ve got nothing.