This article was last updated on April 16, 2022
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Agile brands like Dropbox, Airbnb, and Twitter have achieve phenomenal growth while bypassing traditional marketing channels, which include TV commercials and billboards. Instead, they rely on marketing growth hacking to reach many more people despite modest marketing budgets when you consider the size of their target market.
Marketing growth hackers have thrown out the old playbook and replaced it with tools that are trackable and scalable. They know how to modify products and businesses repeatedly until they’re primed to generate explosive growth.
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