Last year and earlier this year, we came up with three articles wherein we asked trade experts how much the digital films would have earned at the box office had these films released in cinemas. After a tremendous response to each of the three stories, we are now back with a similar exercise.
2 weeks back, the much awaited film, Radhe – Your Most Wanted Bhai, starring Salman Khan and Disha Patani released on digital in India while enjoying a theatrical release overseas. Bollywood Hungama this time approached the experts and gave them two hypothetical situations – Radhe – Your Most Wanted Bhai releasing solo at the box office and Radhe – Your Most Wanted Bhai clashing with Akshay Kumar-starrer Laxmii and asked how the Salman Khan starrer would have fared in both these scenarios. Both Radhe – Your Most Wanted Bhai and Laxmii were supposed to clash on Eid 2020 had things been normal and there was no pandemic. Ultimately, even Laxmii released online and like Radhe – Your Most Wanted Bhai, it also received negative reviews.
Trade analyst Taran Adarsh says, “Had Radhe – Your Most Wanted Bhai come solo, it would have got the advantage in the single screens. But looking at the merits of the film, I doubt if it would have sustained after the first week or even after the first weekend. In multiplexes, its performance would have been poor after the initial curiosity because the film is weak.”
Trade analyst Atul Mohan, meanwhile, makes an interesting observation before giving his verdict, “If things were normal, then Radhe – Your Most Wanted Bhai would have been a far better product. They were supposed to shoot in Thailand for the climax but they couldn’t do so due the lockdown. So they had to compromise a bit. I feel even the continuity jerks were there because of this reason. Bacche toh hai nahi yeh log. They are all experienced. Toh majboori mein yeh ho gaya hoga.”
He then adds, “Radhe – Your Most Wanted Bhai would have taken huge opening. This wouldn’t have been the film that had come in cinemas. Isse achchi hi film aati. The mass audiences love action, especially in films starring Salman Khan. Single screen aur mass centres mein toh picture faad deti! Yeh aaram se Rs. 150 crore kar deti.”
And what would have happened if Radhe – Your Most Wanted Bhai had clashed with Laxmii? To which Taran Adarsh replies, “In that case, the business would have got divided. Both the films were poor and the problem with them was that the content didn’t match the stardom of Akshay Kumar and Salman Khan. So I feel there would have been no hope from the theatrical business of both the movies. It would have been a lacklustre Eid from business point of view. The audience today is very smart and the word of mouth spreads faster than a fire.”
Girish Johar opines, “Salman Khan has a little wider appeal pan-India. So Radhe – Your Most Wanted Bhai would have collected Rs. 125 crore. And Laxmii would have done the business of around Rs. 100 crores.” Atul Mohan replies, “If it had clashed, both the films would have done Rs. 100 crore. There would have been tremendous excitement due to the clash. Everything would have made news, from screen count to censor report to final run time of both films etc.”
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