This article was last updated on February 13, 2024
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Record-Breaking Viewership for Super Bowl
The Super Bowl has officially become the most-watched television program in the US since the landmark Apollo 11 moon landing in 1969. The match that took place last weekend drew a stunning viewership exceeding 123 million across the nation. This staggering figure not only sets a record for the Super Bowl itself but also demonstrates the enduring popularity of American Football in the country. This year’s final was a thrilling showdown between the Kansas City Chiefs and the San Francisco 49’ers, making for a nail-biting game that kept millions on the edge of their seats. After an electrifying overtime, the Kansas City Chiefs came out victorious with a close score of 25-22, marking a thrilling conclusion for the event held in iconic Las Vegas.
Multiple Broadcast Channels Boosted the Viewership
The Super Bowl’s unprecedented viewership was not limited to a single channel. Besides the standard screening on CBS, an approachable version of the match tailored for younger viewers was relayed on Nickelodeon. Spanish-speaking audiences were catered to via a dedicated broadcast on Univision. Streaming was also a popular choice, making the event reachable for viewers on Paramount+. The amalgamation of these multimedia sources resulted in a grand total of 123.4 million viewers, making it the most viewed Super Bowl in history.
Close Contender – Apollo 11
These impressive figures rival those of the historic Apollo 11 moon landing in 1969, which was watched by an estimated 125-150 million Americans. However, given the smaller U.S. population at that time, the Super Bowl does fall slightly behind in terms of the percentage of the total population that tuned in. The considerable viewership statistics for this year’s Super Bowl could also be partly attributed to a new method of data acquisition that included individuals watching the game outside their homes, offering a more inclusive and accurate count.
Other Popular Super Bowl Events
Last year’s Super Bowl attracted an audience of 115 million. In 2015, the match between the Patriots and the Seahawks drew in close to 114.4 million viewers, sealing the third spot in all-time viewership records. Analysts believe multiple factors contributed to this year’s surge in viewership. One such factor was the presence of pop sensation Taylor Swift, who is in a romantic relationship with Kansas City Chief player Travis Kelce, which spurred more widespread interest in the game.
The Halftime Show Effect
Another element adding to the Super Bowl’s audience appeal was the renowned halftime show, this year graced by American artist Usher. The star-studded ensemble included Alicia Keys, Lil Jon, Will.i.am, and Ludacris, who joined Usher for the performance, lobbing the entertainment quotient to new heights
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