This article was last updated on April 16, 2022
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If you frequent Sephora, then you’re very familiar with the rigmarole that is “I’m just running in to grab [insert anything here].” You need a new Benefit mascara, and you walk out with that, plus a plastic tin of Cocofloss you eyed while standing in the checkout line, a few sheet masks, and a discounted cologne for your dad’s birthday. Well, the temptation is about to get even worse, because the cult store’s hair section just grew…again.
No matter your budget or need — cheap semi-permanent pink hair dye for Halloween or the best hairdryer money can buy — you can find it all at Sephora this fall. Scroll through to see all the best, fresh, new arrivals in haircare, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
You may have heard the claims that Dyson’s new Airwrap hairdryer will replace every hot tool in your bathroom. For those intrigued, and able to entertain the $500 price tag , Sephora has the dryer, plus all the fancy attachments.
Dyson Airwrap™ Styler, $499, available at Sephora
Bumble and bumble’s new glimmer finishing spray is like Lemonhead for your hair.
Bumble and bumble Glimmer Finishing Spray, $17, available at Sephora
Unfortunately, there’s no quick fix for a chronically dry scalp — at least not if you’re looking for lasting results. This leave-in treatment is meant to be used three times per week for four weeks. Not only will it give you instant itch relief, but it also works to balance your scalp’s microbiome , so you’re flake free for the long haul.
Living Proof Restore Dry Scalp Treatment, $32, available at Sephora
Because you’re probably picking up your hair dryer more often — now that the oppressive summer heat is behind us — you might find yourself in need of a new round brush. This one has bristles infused with tourmaline ions, which help dry hair faster, adds shine, and eliminates frizz during heat styling, all of which leaves hair soft and bouncy.
Sephora Collection BOUNCE: Round Thermal Brush, $18, available at Sephora
Halloween is quickly approaching, so now’s the time to stock up on some good ol’ semi-permanent hair dye. These Good Dye Young dyes are bright, which means you can go all out with your hot pink hair, without having to wear a scratchy wig all night.
Good Dye Young Semi-Permanent Hair Color, $18, available at Sephora
Charcoal shampoo is not revolutionary, but pink charcoal? Ee’ve never seen that before. The color comes from the infusion of pink clay, which works with the charcoal additive to draw out scalp buildup without striping away the skin’s essential oils.
Amika Reset Pink Charcoal Scalp Cleansing Oil, $25, available at Sephora
Kérastase recently dropped a few fresh, new iterations of its luxe potted hair masks — and this one is our favorite. No matter your texture, a dollop of this leave-in mask will give you bounce and definition, leaving your hair glossy and smooth.
Kerastase Hair Discipline Mask for Curly Hair, $59, available at Sephora
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