Twitter blunder left Labour’s new election campaign adviser embarrassed

This article was last updated on April 16, 2022

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Labour’s new election campaign adviser David Axelrod was left embarrassed on Friday after misspelling Ed Miliband’s name in a tweet, which also linked to a spoof Twitter account about the Labour party leader.

Mr Axelrod had previously worked for U.S. President Barack Obama as a senior adviser during his election campaigns in both 2008 and 2012.

Mr Axelrod had met the Labour leader and the shadow cabinet on Thursday after being brought in to beef up their 2015 poll prospects.

But the new aide was left shocked after misspelling his new client’s name “Milliband” in Twitter post.

Ex-aide to Mr Obama has posted: “Enjoyed my visit with @Ed_Milliband and his @UKLabour team.”

Mr Axelrod has also added: “I was inspired by the brilliant, tireless young women and men I met at HQ.”

But the account @Ed_Milliband with an extra ‘L’ in the name is in fact link to a spoof account, with tweets including: “I am resigning as leader of the Labour party.”

Soon after realising the error, Mr Axelrod has later posted another tweet with a link to the real – and correctly spelled – Ed Miliband Twitter account, but the earlier mistake has led to a flurry of criticism from Conservatives who questioned if the adviser had “actually met” Mr Miliband.

However, a few Westminster observers took the error lightly by joking that the message might have been Mr Axelrod’s revenge on the party which spelled his own name wrongly in the announcement of his appointment.

The party website stated at that time, “David Alexrod” joins the team.

While the Labour leader played down the gaffe – by indicating an occasion at which he was also left red-faced due to social media errors.

Mr Miliband has told: “That’s the perils of tweeting. I have been a victim of bad tweeting myself.”

During 2012, a post on the Labour leader’s account marking the death of TV presenter Bob Holness referred to him as the host of Blackbusters rather than Blockbusters.

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