Group Says Undecided Voters Decisive to Toronto’s Mayoral Election

This article was last updated on April 16, 2022

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A recently conducted survey has found that there are still 17 percent of valid voters in Toronto who have not committed to a particular candidate and hence are likely to change their minds. The research group called these 17 per cent of surveyed Torontonians as “persuade-ables” since they identified themselves as “very likely” voters but had not decided to pick a favorite.

Chair of Nanos Research Group, Nik Nanos, mentioned in his remarks that “they’re absolutely crucial. They’re basically the key battleground.” Results of the latest poll by the Nanos was released on Tuesday, which showed the leading candidate, John Tory, to be most likely to become the next mayor of Toronto, with 42 per cent support. Whereas, Rob Ford secured second position with 28 per cent, closely followed by Olivia Chow in third-place by two points. Meanwhile, David Soknacki and Sarah Thompson had support from 3 percent at 1 percent of voters respectively. However, the group highlighted that when it included the 17 per cent of undecided voters in the stats, Tory’s support dropped by seven points, Ford dropped to 23 per cent and Chow to 21 per cent, while Soknacki and Thompson’s numbers stayed put.

Consequently, Nanos alleged that these elections are generally focused on the “persuade-ables.” He mentioned that “We know that even small swings can have a disproportionate impact on the outcome of an election. When people look at those undecided voters, those are, realistically, the voters that are up for grabs.”