This article was last updated on April 16, 2022
Canada: 
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Heritage Minister Mélanie Joly has explained that the biggest challenge faced by Canada’s cultural industry is not the quality of its creative output but it actually lacks better ways to export the material on digital platforms around the world.
During an interview with The Globe and Mail, Ms. Joly mentioned that “the quality of the content is already there; let’s stop saying it isn’t quality content,” adding that “there is a lot talent being developed here, we are a creative country. Maybe we are too humble to talk about it, but the reality is that we have to stop being humble and sell it on the international stage.” These remarks defending Canada’s creative sector have come at a time when the Minister is pushing the final phase of a major public consultation on the future of cultural industries that are struggling in the face of rapid technological changes.
There has been a popular argument that the Canadian government policies are discouraging risk-takers in the cultural sector and that Canadian content is losing ground as services like Netflix and Apple Music expand. The consultation process was launched in April because, according to Ms. Joly, the system was “broken” and “everything is on the table” in the bid to fix it. It was highlighted that there has not been such a comprehensive upheaval since the Mulroney government revised the Broadcasting Act in 1991, i.e. at a time when no one could foresee the arrival of YouTube and iTunes.
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