This article was last updated on April 16, 2022
Following the on-going Trend, The makers of I Don’t Luv U had also featured a song with abusive words in their movie. The lyrics of producer Anil Kumar Sharma’s upcoming film I Don’t Luv U’s song ‘Ishq Ki Maa Ki’ which is sung by Mika Singh had to be changed after the Central Board of Film Certification (CBFC) raised objections to the lyrics. The song, which features in the movie’s trailer, will now be called ‘Ishq Ki Naa Ki’.
Associate Producer, Dr. Pallavi Mishra says, “We had to replace the word “Maa Ki” by “Naa Ki” in Mika’s song (Ishq ki maa ki….) in order to hon our Censor’s verdict. Although the word was not used in bad sense, it was used only to add some fun element and show the frustration of youth against love. It is another way of saying ‘to hell with love’& nothing serious.”
I Don’t Luv U focuses on the youth of today the fun loving and frivolous lot, who are extremely casual in their relationships and do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hear-ted witty moments as well as harsh unforeseen realities of life. The film is on the modern youth and how casually they tackle relationships, with the backdrop of an MMS scandal.
The film stars Ruslaan Mumtaz and debutante Chetna Pande, Murli Sharma, Ravi Khemu and Ragesh Asthana in key roles. It is scheduled for Indian theatrical release on 17th May 2013.
Ishq ki Ma Ki Youtube Trailer