This Story About The Next Amazon Viral Products Is About To Go Viral

We’re always hearing about items that go “viral” on Amazon. First there was a mysteriously perfect puffer coat that slowly took over New York City; then a '90s-style maillot that magically flattered nearly everyone. A few months back, we filled you in on the $3 $2.65 pack of pearl barrettes that started appearing on influential heads all over our IG feeds. And in May, there was the DIY tiny house. You heard that right — a structure that provides shelter to human beings was available for purchase on Amazon. And not only that — it kept selling out! SMDH.

We don’t cover tons of breaking news here on the shopping team — not as much as our Kardashian-hawk compatriots over in Entertainment or the newshounds monitoring AOC’s every move. What we do constantly monitor, however, is Amazon. It’s become one of our favorite pastimes to scour the site for “hidden gems” — we even have a reader-sourced column devoted to it — and we’re always on the lookout for the item that’s primed to go from obscurity to ubiquity overnight; racking up tons of reviews and customer photos, in addition to appearing everywhere IRL.

To suss out some potential contenders for this distinction, we turned to some friends whose tastes and shopping habits we trust, including home-goods designer Jonathan Adler and Orange Is The New Black costume designer Jenn Rogien. We also consulted some expert R29ers, like our content strategist Melissa Katz and global editor-in-chief Christene Barberich. We wanted to know their predictions for that soon-to-be-trending item, and more importantly, the reasoning behind their choice. And, as with most things Amazon-related, their answers may surprise you, and leave you wondering how you ever lived without the item in question.

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The Perfect (Extended Size) Summer Dress

Makeda Saggau-Sackey; blogger, The Glamazon Diaries
“This dress is going to be a summer hit because it goes up to size XXL, comes in 29 colors, and is under $35. The silhouette and the billowy skirt are Instagram-worthy.”

VintageClothing Floral Maxi Dress, $34.99, available at Amazon


High-Capacity Hydro Flask

Morgan Baila, entertainment editor, Refinery29
“This season’s hottest accessory? A water bottle the size of a small child. Seriously. This 64 oz. Hydra Flask water bottle is one of the best investments I’ve made for NYC’s grueling summer months. If you drink one a day, you hit the recommended amount of water and you make everyone jealous because this water bottle is randomly chic as hell. Plus it makes a great desk accessory. Hot tip: Get the white one — if it isn’t already sold out.”

Hydro Flask 64 oz Double Wall Water Bottle, $59.95, available at Amazon


Detox Powder and Skin Therapy Wand

Susan Alexandra; designer
“I buy this every month, it is a MIRACLE worker for anyone who has experienced dreaded, miserable constipation. Literally magic! I’m also newly addicted to this skin therapy wand, after reading about it on Into The Gloss. It zaps painful, pesky pimples and most importantly, gives you the sense that you have control over your own skin!”

Global Healing Center Natural Intestinal Cleanser, $46.95, available at Amazon


EVA Birkenstocks

Jenn Rogien; costume designer, Orange is The New Black and Russian Doll
“I’m obsessed with my growing Birk collection (and I was laaaaate to the Birk game by at least three years), and the EVA styles in hilarious seasonal colors are my faves. I’ve replaced all my flip flops with the EVA Gizeh or EVA Arizona styles because they’re insanely comfortable, waterproof, have the signature Birkenstock anatomical footbed, and come in the most delightful colors.”

Birkenstock Birkenstock Essentials EVA Sandals Scuba Blue, $39.95, available at Amazon


Acupuncture Ball

Linda Meyers; co-founder, Wary Meyers
“Painful in a blissful way, this acupressure ball of nails dropped into my life from Nirvana. This massage ball is made by experts in the Ukraine and offers a number of benefits such as chronic pain and fatigue relief, aiding circulation and even combating cellulite!”

LYAKPO Acupuncture Hand and Foot Massage Ball, $29.1, available at Amazon


Pom-Pom Bikini

Michelle Rothman; vice president, Amazon Fashion
“Customers tell us they are looking to refresh their swimwear wardrobes with fun, flattering styles this summer. This high-waisted bikini is a great example as it’s a retro silhouette, and the pom poms add a playful touch. Like many styles available on Amazon Fashion, this bikini comes in various colors and a wide range of sizes.”

Cocoship Striped High Waist Bikini, $25.99, available at Amazon


Collapsible, Re-useable Straw

Melissa Katz; director of content strategy, Refinery29
“I think these reusable, collapsable steel straws will be the next viral Amazon product. This one comes in a cute, compact case and with a cleaning squeegee. I ordered one for my mom and sister, too. With straws being banned across the country and bars practically shaming you for asking in New York, now’s a good time to get one. Summer drinks taste so much better with a straw!”

Vantic Telescopic Stainless Steel Metal Straw, $9.99, available at Amazon


Gravity Blanket

Titi and Zakiya, creators and hosts of Dope Labs podcast
“In the past year we’ve seen jade rolling, drinking celery juice, and wearing sheet masks to the grocery store all marketed as essential for self-care. But we can all agree that one of the most important parts of the self-care routine is SLEEP. Want to reduce stress and really sink into REM sleep? Look no further! We think the next hot item is the weighted blanket. It’s basically like the thunder shirt, but for humans. Think of it as a hug throughout the night without the awkward conversation in the morning.”

Weighted Idea Cooling Weighted Blanket 15 lbs, $64.9, available at Amazon

Click HERE to read more from Refinery29

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