SMS included in data protection law

This article was last updated on April 16, 2022

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The Ministry of Information, Communications and Arts of Singapore (Mica) drafted a consultation paper for the proposed Personal Data Protection Bill and has suggested that the bill should include the text messages in the Do Not Call (DNC) registry on Tuesday.

The ministry has already conducted a couple of consultation sessions for the proposed bill and has now submitted a written draft of the discussions done on the matter. The Do No Call registry and the framework of the data protection law were the two most debated topics in the discussion sessions.

According to the latest proposal put forward, the ministry suggested that the mass marketing for products through messages should also be ended especially with mobile applications. The ministry has successfully put SMS, MMS, phone calls, and fax in the Do Not Call registry but is now proposing including mobile apps such as WhatsApp Messenger.

The recently proposed bill will be brought in effect from the third quarter of the year, which also gives consumer the option of protecting their personal data for ten years after the death.

Singapore has a highly protective consumer law which aims at giving the individuals complete protection against their personal data being utilized for marketing purposes. With the recent amendments, consumers who put their names in the registry will not be contacted for information details.

A third round of discussions will be conducted soon, and are scheduled to finish by the month of April.

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