This article was last updated on April 16, 2022
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Ford declared on Tuesday that it would reduce its daily production from 209 to 148 vehicles because of an industry-wide slump in the sale of large vehicles, in November. The 440 job losses would be split between its plants in Melbourne’s north and Geelong. Federal Industry Minister Greg Combet said there would be no new federal funding given to the car industry. He told the reports, “We have $5.4 billion committed through to 2020 with the auto industry.” “I’m not committing any funds at this point in time to anything additional,” he added.
Bob Graziano, Ford Australia president and chief executive said the choice of cutting production and 440 jobs was driven by declining sales of large cars by almost a quarter in the first half of this year. He said, “That segment has been declining for over a decade now and while we thought that it would start to moderate this year it actually hasn’t.” he added, “We have also at the same time had good strength with the Territory.”
The Territory was best selling SUV in 2011 which was available in a diesel version. Ford has decided that it would also focus on the fuel efficiency arguing measures such as the introduction of its EcoBoost engine technology – featuring turbo charging with direct injection – to the Falcon will help increase its sales.
It was said by Mr. Graziano that the company remained committed to producing vehicles in Australia, including in the large-car segment and the large car markets had been under pressure internationally for a short time although it was still the seventh largest segment in Australia.
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