Canadian Voters Are Superficial

In reality, not particularly surprising the latest batch of polls.  After all, this is a country that just saw the "orange wave" roll across a province despite candidates not even in their bloody ridings, despite no real digestion of anything beyond the proverbial CHANGE mantra.  Everyone else has screwed it up, this guy with the mustache is likable, lets give him the keys.  Sad, overly simplistic, but almost entirely true.

This Trudeau wave may well be temporary, but it is still quite instructive in understanding just how easily wide swaths of voters can move, given the most basic of considerations.  The results also suggest that should Trudeau manage to stay within the lines, develop some basic slogan talking points on a host of issues, the Liberals can benefit from a largely shallow electorate.  Factor in a conduit that lacks focus and sustained depth on any issue, it all congeals into a pretty pedestrian political landscape that caters and rewards buzzwords, soundbites and photogenic appeal.

The latest "seismic" change in Canadian politic is further illustration that those of us politically engaged forever over analyze, which prevents a true understanding of the "real world" as it stands.  Fact is voters are pretty darn superficial, let us proceed with that knowledge.