Ignatieff’s Shiny New Ads! Will they work?

Required timing, particularly because a sense of frustration was clearly growing, with the lack of perceived concrete response to the Conservatives. Fiscal restraints always at top of mind, it’s still a morale booster to see some sharp, concise ads coming from our side, on themes that will highlight our central message. I’ve put the ads on the sidebar for viewing if you haven’t seen them yet.

I like the economy ad, the tight shot of Ignatieff gives a personal message. Cookie cutter for sure, the standard ad, with the germane language, makes its point, but a bit pedestrian to be honest. The ad is fine, looks professional, sharp, gives another glimpse into our election thrusts. 

The abuse of power ad is a strong theme for us- people can dismiss all they want on resonance, but a PM who came to office on ethics and accountability, that FAILURE is a real weakness that can be woven into a compelling argument, it can HURT. Does this ad achieve that goal? It’s a start, although the lead with the Oda angle, I don’t quite understand, given all the examples available. That’s a quibble, I like the thrust. I’d hammer this angle all day long, at every turn imaginable, in your face, repetition to the point of nausea, assume for every hundred times you say it, most people caught a couple words, once, if that.

I’m curious how big the buy, sometimes I feel like we are forced to fight with one hand tied behind our backs, given fundraising limitations. This is it though, an election a virtual certainty, every penny we can scrape together pre-writ should be used to offset the stampede of Conservative ads. Good ads, a good start.

UPDATE

From the guru, it would appear we are making a serious purchase:

"I can tell you they are accompanied by a very, very big ad buy."

Nice to hear. 

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